A former hotelier and now the founder of Action Replay, Anu Samtani has reimagined event management into an art of memory making. With an instinct for detail and a passion for performance, she curates experiences where celebration becomes storytelling. From weddings and gala dinners to musicals, theatre and concerts, her work reflects both discipline and imagination.
At the heart of her journey stands “Mughal-E-Azam, the Musical at Esplanade - Theatres on the Bay in Singapore”, a production that captured grandeur and timeless romance under her vision. Her portfolio extends to defining moments such as Main Pal Do Pal (Victoria Theatre, 2025), the IIMA Annual Dinner Gala, and the wedding of Suresh & Vimmi, as well as intimate evenings with Vir Das, Shankar Ehsaan Loy, and Javed Akhtar.
Her collaborations with legends including Rahat Fateh Ali Khan, Vishal & Shekhar, Anupam Kher, and Paresh Rawal reveal her ability to bring together scale and intimacy, from boardrooms to theatres, from vows to verses.
For Anu, every event is a stage where culture, artistry and emotion converge, leaving behind stories that last.
Curators of Events, Architects of Emotion
We craft immersive events where story, spectacle, objective and soul collide, turning gatherings into rhythmic, unforgettable journeys etched in emotion and memory.




